NEW
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Mimicle
Mimic Video
I was the design lead for Mimicle - social platform that enables individuals to express their emotions freely and anonymously through art, enhanced by visual representation and AI analysis.
Product
Ios l Android
Skills
Product design
Motion design
Stakeholder management
Interactive prototyping
User research & testing
My role
UX Design l UI Design
Timeline
Q2 2023 - Q2 2024
Team
Jerry Ryu, Ted Lee, Luna Moon
What's Platform Mimicle?
Drawing social platform
An online platform that serves as a creative space for users to share and showcase their artwork, with a focus on analyzing the psychology and emotions behind the drawings through AI.
Some numbers for context
3M+
App download
1K
Active Users
6
Supported languages
Context
"Can you do a simple redesign of the Mimicle drawing psychology analysis report?"
The data and management team requested a simple redesign of the Mimicle drawing psychology analysis report.
At that moment, warning signals went off in my head. I set up a meeting to better understand their goals and explained why we couldn't simply add new UX to the product without considering the existing experience.
They agreed. So, we decided to identify the issues with the current customer experience and implement a new MVP flow that would help with compliance without compromising the business objectives.
Project goal
Design a new MVP flow that delivers the drawing psychology analysis report to users.
Key metrics
Our goal is to increase the number of daily drawing uploads significantly to drive a substantial rise in new user acquisition by Q2 2024.
Most users fall short of the standard in checking the report generated for each drawing.
The main objective of this project was to assess users' needs for the report and optimize it into a different form of functionality.
What we learned
The current drawing psychology analysis report is not useful to the users.
We conducted interviews with over 10 users and analyzed 2k+ Google Play reviews using card sorting to better understand their needs regarding the drawing psychology analysis report. We realized that the information provided in the current drawing psychology analysis report has no actionable outcomes.
Major issues
Low awareness of psychological metrics
The drawing psychology analysis report generates results based on psychological metrics. However, most users are unaware of this policy and have difficulty understanding the information.
Limitations in utilizing the information
Most users receive the information from the drawing psychology analysis report, but lack a clear direction on how to utilize it.
Limited visibility of the report
The drawing psychology analysis report has very limited visibility across the entire process. Users must check the monthly report through 'My Page > Monthly Report' every month.
Process (1 / 4)
Understanding the different stakeholders involved in the platform
Since this platform is a B2C service, we categorized stakeholders into Business and Customer groups, allowing us to identify the goals and expectations of a total of seven different types of stakeholders
Final design
"I don't just want to explore recent drawings. I'd also like to discover artwork that aligns with my interests or suits my taste."
Explore Art by Today's Mood
Select your mood for the day, and get art recommendations through curated video highlights that match your feelings.
Mood-Based Music and Art Suggestions
Clicking on the music reveals its emotional analysis, which is then used to recommend related art videos. This emotional connection between music and art offers a unique exploration experience.
"As an art influencer, I want to share my artwork with more people and generate income as well."
Trend Page Exposure and Engagement Boost
Frequently feature influencers' artwork on the trend recommendation page to help it reach a larger audience. Additionally, boost participation in the mimic feature to increase the popularity of their artwork.
Influencer Pick Badge for Brand Value
Allow influencers to select their favorite mimic creations of their artwork and award them with an "Influencer Pick" badge, enhancing the brand value of their original work.
Impact
Within 2 months of rolling out these updates:
316%
New user sign-up
We have seen a massive increase in daily drawing uploads within the 2 months of launch
66%
Daily drawing uploads
We have seen an increase in daily drawing uploads, which has led to a higher active user ratio
Next Project
Apple
Apple Alarm
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