As a UX UI lead designer, I was responsible for developing the brand concept and UI guidelines for the service Pocket Garden. Specifically focused on designing with a distinctive concept to attract a large user base, aiming for differentiation from existing apps with similar characteristics in the market.

As a UI/UX designer, I independently handled the design of the Mimicle application, and joined in the Mimicle design department to create the necessary graphic elements within the app. The project focused on improving and enhancing functionality from the issues of the existing beta version website to maximize the user experiences on the application. As a graphic designer, I designed 144 emojis and visual elements.

As a UX UI designer, I was responsible for identified and analyzed the usability issues of the existing app service through usability testing. Based on the results, I created a new brand concept and designed an app service that aligns with this concept.

As the leader of the project, I designed the overall flow of the service. Particularly, to actualize this project in the market I consistently engaged with various advertisers, YouTube creators, and users with the goal of achieving service adoption. Additionally, serving as the sole designer in the team, I created all the necessary designs for the service.

As a package&graphic designer, I was responsible for developing the packaging design of Ivy beauty's products sold in the beauty supply market. Particularly focused on the rebranding of RubyKisses and RedBeauty, especially in revamping their packaging and other graphic elements.

As a Motion graphic designer, I independently designed scene-specific prototypes in line with the script, utilizing motion graphics and protopie. This project focused on creating scenes in the movie where characters use a dating app, making it appear as if the app is functioning in a realistic manner.

KISS Products is planning to launch a new nail brand targeting the Gen Z generation. As the sole designer on the team, I have been tasked with creating a brand that departs from the traditional and heavy feel of the existing Kiss brand and instead embraces the cool and diverse concepts that appeal to the Gen Z generation.