Mimicle is a service that interprets your hidden feelings in pictures together. It utilizes the vast data processing algorithm of its own artificial intelligence "Mimi Cortex" for more sophisticated analysis, and sometimes it is helped by the intuition and experience of art therapy experts "MimicAT."

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Main three features in the Mimicle Web Beta version are Open Gallery where you can share your pictures with others, Select Theme before you draw, and Monthly Report where you can get expert analysis statistics on paintings.

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Selected the target user group(C) as who like drawing and need quick and low-barrier psychological counseling. And divided the user target groups more specifically according to their characteristics. Current users are largely divided into two categories (A) and (B). (A) is child who love drawing picture and parents who want psychological information about that. (B) is who does not want professional psychological information, but enjoys drawing. We need to engage group (C) to attract.

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For objective usability testing, recruited five people who had never used the Mimicle Beta service. In this process, tested three of the key features described above. Each participant took a total of 26 minutes.

As a result, I was able to get the table below. This table shows three operations with very high error rates. Number 1 is Find a topic and draw a picture, number 2 is Find a picture and leave a comment, and number 3 is Find monthly analysis information. Improved usability helped prioritize functions that were urgent.

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Before embarking onto preliminary user testing and high fidelity mockups, brainstormed on potential UI designs, illustrating wireframes to get a feel for the app and its core features.

With this flow in mind, went on to create the digitalized mid-fidelity mockup on Figma.

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Created design system for using elements in various screens. Maintain design hierarchy in the full app with consistency.

According to thesis and books on domestic and foreign picture psychological analysis, Mimicle selected 144 emotions that people usually feel.
Designed an emoji to match each emotion, focusing on the intuition of the expression.

Focused on connecting Mimicle badge with existing characters and designing it in line with the concept of an art therapy application.
Created badges for various situations that align with the themes of art, love, and compliments.

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Add Filtering function to conveniently classify dozens of uploaded pictures a day so that only the information you want can be obtained.
It also consistently matched icons to facilitate use.

Each time swipe the theme card, changes the background color to make it fun for the user. Try to eliminate the confusion felt by users in the beta version by adding a topic search function and a topicless drawing function.

The monthly report is a service that allows you to receive monthly analysis by statistics of experts on the paintings you draw. It consists of four things: Daily OCEANS, Tide of your Drawing, Drawings of the month, Characteristic of My Likes

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