Based in Seoul, KR
- New York, US


pocketthum
Pocket Garden
UI UX Design Brand Graphic Desgin
2023
NewYork - United States
Awards
London Design Awards 2023, Silver
As a UX UI lead designer, I was responsible for developing the brand concept and UI guidelines for the service Pocket Garden. Specifically focused on designing with a distinctive concept to attract a large user base, aiming for differentiation from existing apps with similar characteristics in the market.

Inspiration
pocket_process1 Plant Growth
pocket_process2 Joy of Harvest

About Pocket Garden

Gardening is a branch of horticulture that includes planting and cultivating the desired plants in a certain space and breeding them. The process of learning the most basic economic activities as children grow up is similar to "gardening." Pocket Garden service aims to allow children to experience and enjoy the process of collecting money by growing various plants in a pocket garden.

pocketgarden_about

Brand Concept

Enjoyable patience learned through gardening

Logo
pocket_brand1
Arrow
pocket_logo_sketch1 Design Sketch
pocket_logo_sketch2 3D Rendering
pocket_brand2
Typograph & Color & Design System

Derived colors inspired by the red of bell peppers, green of beans, purple of eggplants, and yellow of corn.
To give the app, which targets children, a cute feel. Designed it with a rounded aesthetic and extensively utilized 3D components

pocket_brand2
pocket_designsystem
Slogan

Taking inspiration from the transformation of 'H' into 'I' when rotated by 90 degrees, conveyed the meaning that children's dislike towards vegetables diminishes as they engage in gardening, fostering familiarity.

pocket_slogan

Visual Graphic

In the garden, various elements necessary for users to engage in gardening themselves also appear. To make the gardening elements that users can directly interact with stand out more, I designed the background with a monochromatic gray tone.

pocket_garden1
pocket_garden2

Outcomes
pocket_final1 pocket_final2 pocket_final3 pocket_final4 pocket_final5

Silver Winner
pocket_silver1 Silver Winner 2023 - News
pocket_silver2 Sophia Ko and Moonyoung Kim - Interview