Ivy Beauty is a company that develops and sells beauty products in several categories including cosmetics, nails, eyelashes, hair chemicals, beauty appliances & accessories. The company’s innovative products are also available in over 27 countries globally.

Primarily responsible for cosmetic packaging design and display design at the Ruby Kisses brand. I also have experience in lash packaging design at iEnvy. Also I was responsible for revamping the packaging of the previous Red beauty products to align with the new brand concept.

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The brand Red, initially introduced with three new flat iron models in February 2006, is currently operating independently from IVY. Targeting the African American market, the brand sells a wide range of products, including hair care appliances and various accessories related to hair.

Starting from 2022, Red has been gradually redefining its brand image by redesigning its logo and creating new brand concepts and guidelines. I was responsible for revamping the packaging of the previous Red products to align with the new brand concept.

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